The AI-Powered NBA Finals Ad That Redefined Advertising
During Game 3 of the 2025 NBA Finals, a groundbreaking moment in advertising unfolded: a fully AI-generated commercial for Kalshi, a financial exchange and prediction market, aired on national television. Described as “unhinged” and “chaotic,” this 30-second spot captivated audiences with its surreal visuals and marked a significant milestone in the use of artificial intelligence in media production. Created by self-described “AI filmmaker” PJ Accetturo in just two to three days for a mere $2,000, the ad showcased the power and potential of AI-driven content creation. Here’s a deep dive into how this ad came to be, its impact, and what it means for the future of advertising. ...